By: Ken Ochs
All of us have seen the colorful television commercials promoting a brand-name prescription medication. As a butterfly alleviating a woman’s insomnia flies into her bedroom window, or a grandfather suffering from COPD runs through a field with his dog, in symbolic, memorable, stylish ways, one is told to “talk to your doctor” about whether or not the medication is “right for you.” A sharp observer might recognize that the drugs in these commercials eventually—within a few years—leave the television marketing airways without a trace. Where have they gone? Why are they no longer being advertised? And what does this all have to do with Catholic social teaching?